“Marketing Strategies to Promote Your School and Attract New Students – Expert Insights from Dipesh Gome”

“Marketing Strategies to Promote Your School and Attract New Students – Expert Insights from Dipesh Gome”

Are you looking for ways to promote your school and attract new students? Look no further! In this blog, expert marketing strategist Dipesh Gome shares his top tips for effectively marketing your school. From building a strong online presence to leveraging partnerships and relationships. Mr. Dipesh Gome breaks down the key strategies you need to know to succeed in the competitive world of education marketing.

Before proceeding further, let’s talk about who Mr. Dipesh Gome is ?

Dipesh Gome is the co-founder and director of RPM GROUP INDIA, a Corporate group which has 4 ventures: RPM ADVERTISE, RPM BLOGS, The Virgin Blogs, RPM Garba Dress. He has more than 7 years of marketing experience and has executed more of the 1000+ marketing campaigns. He has helped brands to formulate their marketing strategies 

to achieve their goal.

He created a 4-step marketing plan for a school:

1. Identify your target audience: Consider who you are trying to attract to your school. This could include students, parents, and other stakeholders in the community.

2. Determine your marketing goals: What do you hope to achieve with your marketing efforts? This could include increasing enrollment, improving brand awareness, or attracting a more diverse student body.

3. Define your marketing message: What makes your school unique and worth considering? This could include the quality of your academic programs, extracurricular activities, or the supportive and inclusive culture of your school community.

4. Develop your marketing strategy: Based on your goals and target audience, determine the best tactics to reach and engage your audience.

Here are some marketing strategies that schools can use to effectively promote their programs and attract new students as suggested by Mr. Dipesh Gome.

1. Create a strong online presence: This includes having a professional website that showcases the school’s academic programs, extracurricular activities, and community. It’s also important to have a presence on social media platforms such as Facebook, Instagram, and Twitter to engage with potential students and their families.

2. Host open houses and events: Invite the community to visit the school and learn more about what it has to offer. This could include tours, information sessions, and demonstrations of academic or extracurricular programs

3. Leverage partnerships and relationships: Partner with local businesses, organizations, and educational institutions to promote the school and its programs. These partnerships can also provide valuable resources and opportunities for students.

4. Utilize student and faculty testimonials: Showcase the experiences and achievements of current students and faculty to provide a personal and authentic perspective on the school.

5 Focus on building relationships: Building strong relationships with potential students and their families is key to attracting new students. This includes responding to inquiries in a timely manner, providing personalized tours and information sessions, and keeping in touch with potential students throughout the enrollment process.

One can also use traditional media vehicles to spread their message, such as

1. Billboards: Billboards are large, eye-catching advertisements that can be placed along roads and highways. They can be a good option for reaching a wide audience, but it can be costly.

2. Bus shelters: Bus shelters provide a space for schools to advertise to pedestrians and commuters waiting for public transportation.

3. Public transit advertisements: Schools can place advertisements on buses, trains, or subway cars to reach a large and diverse audience.

4. Street furniture: Schools can advertise on benches, kiosks, and other street furniture to reach pedestrians and drivers in high-traffic areas.

5. Building wraps: Schools can wrap the exterior of their buildings with a branded advertisement to attract attention from passersby.

6. Street banners: Schools can hang banners or flags on street lamps or other structures to promote their programs and events.

7. Event tents and inflatable structures: Schools can use event tents and inflatable structures at fairs, festivals, and other community events to promote their programs and attract new students.

These are all great places to start your advertising process so that your school can get more exposure and improve their enrollment numbers. 

If you want to create a detailed and customised marketing plan for your school and coaching Institute, you can contact Mr. Dipesh gome and his company RPM ADVERTISE.

His contact details are given below : https://www.linkedin.com/in/dipesh-gome-2b5b9b187/

RPM ADVERTISE :  “ http://rpmadvertise.com/

Dipesh Gome life story : 

As entrepreneurs and part-time students, we rarely come across success stories of young entrepreneurs who earn a name for themselves without any support – because only a few people can do that. Dipesh Game is one of those people. After completing school, he started his business without financial backing: together with his friend, he built a successful company. When his other friends were busy partying and spending their father’s money. Dipesh decided to hustle hard to make his dream come true.

We usually hear about entrepreneurs who drop out of their colleges to build a successful start-up but not Dipesh Gome. He somehow managed both his studies along with his booming business. At the moment, he is pursuing his MBA from PIMR, Indore.

When he started, he did not know what to do or how to do it. But he expanded his business and took it to new heights with his strong willpower, perseverance, sense of responsibility, and drive to give the best services to every client! As the heads of RPM Advertise, both Raj and Dipesh have successfully imparted their knowledge and sharpened the skills of aspiring marketers with their internship programs.

Dipesh continues to work on the road to success; currently, they are working on new projects to help the younger generation and expand their business verticals.


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